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Name: Zarna Bhatti

Roll no: 5

Enrollment no: PG1015005

Paper no: 8 The Cultural Studies

Topic: Chetan Bhagat and his Market

Submitted: Smt. Gardi Department of English MKBU

Cultural studies concern not only the work that is produced but also the means of production. In means cultural studies pay attention who the writer wrote the book and how to publish it, and also the author and published and how to marketing the books.

Here we talk about one writer Chetan Bhagat and his marketing. Chetan Bhagat now a days he is very famous novelist. His novels are popular among the people. Now we talk about Chetan Bhagat’s writing style and style of marketing.

                                                                                                  

Now days Chetan Bhagat is very famous English writers in India. Chetan Bhagat is a student of marketing, he knows how to sell his work in a smart way. Now, in this time people haven’t time to read books. So, they would like to read very short novel, good content, and interesting thing represent reality of life. And we also says that the in this time people don’t like to read for so long time. When Chetan Bhagat’s novels are easy to finish just in 8 or 10 hours.

He also uses very simple English language, and sentence is very simple so, we easily understand the meaning and the contexts of the sentence. Chetan Bhagat also talks about the burning issues of that time. So, people don’t like to read the story which is of fantasies and imagination. In his novel “Five Point Someone” he writes about the dark side of IIT. “Five Point Someone” is not only the dark side of IIT but also it is reality of life, as Chetan Bhagat mentioned in his interview:

“I think Five Point someone is not only explores the dark side. But also the bright side therefore every facing pressure, another one success. If someone finds the situation stressful students, another one finds it funny. Thus I’d like just praise filled work about IIT, it is more real and real life does not work that way.”

The central theme of the novel is youth. Chetan Bhagat mostly writes about youth, because he knows that now days what types of book youth like to read. He knows how to reader catering their audience.

 His famous work:

“Two States”

“Five point someone”

“Three Mistake of My Life”

“The Revolution 20-20”

First the he also gives attractive title if the novel; the title novel; the title of his novels attracts the title of the novels “3” Three Mistake of my Life”- as he said about title that there are so many links to the number-3 that it becomes the obvious choice for the name. Later he publishes book named “Half Girlfriend”, “One Night@ the call center” in this novel a character named Priyanka gives answer to her mother, is liked by many young people. This novel follows a group of six friends who work at a call center in India. One of the bright sides of globalization is that Indian youth are getting good job opportunities in western countries. Globalization in “One night@ the call center”. English language issues, Men and Women are equal rising anxieties, fears and stress.

In this novel character Priyanka and Esha both are working in the call center with their group of six call center employs working at the call center in Gurgaon, Haryana.

Priyanka ”One Night@ the call center and “Hello” movie, base ideal same way of talking and began the issue. This novel follows a group of six friends who work at a call center in India. The six characters in the book are deeply disturbed by their own troubles, but rather than finding solutions to their problems, they just get more intertwined in them due to their refusal to deal with their issues.

The reader always likes to read which is true to life and also burning issue and problem of particular age. Now a days people think scientifically, the don’t like to read the story which is taken from history, a story which is full of fantasies and imagination. We found Chetan Bhagat’s books are read book for relaxing. His books is gives entertainment. As Chetan Bhgat himself says in his one interview, “Entertainment is always first.”

Chetan Bhagat has good selling power and also he knows about hoe do marketing of book. Bestselling author Chetan Bhagat can to say entertainment is get priority in his novels. In Bollywood there are some movies, based on chetan Bhagat’s novel, like “3 Idiot”, “Kapyoche”,”Hello”, “Two States.” All movies are also famous and popular chetan bhagat other idea regarding marketing. That’s any some people who don’t read the book, because they wants to read and knows about issue of the book. In this way he is not marketing his books but there is the potentiality in his writing but he is just using a new method to promote his work nothing else and at last Chetan Bhagat deserves popularity as the most leading writer of India.

In this way he is not only marketing his books but there is the potentiality in his writing but he is just using a new method to primates his nothing else and last Chetan Bhagat deserves popularity as the most leading writer of  India. Chetan Bhagat in his writing there is no complex sentences and heavy language used by him. Reader does not need dictionary to read his book. Once he said for his simple writing “The style of my writing which is naturally comes to me, which is in alight hearted manner with some dark themes in the back ground I cannot write any other way.”

Conclusion:

Chetan Bhagat is very famous among the people through his writing style. His write on his work we not found high morality and we found he write or give some message. He has also good marketing skill.

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